Tom's x The Happiness Project

TOMS and The Happiness Project have joined forces to create a limited-edition collection of footwear, apparel, and accessories that celebrates and encourages care for mental health. The collection offers key elements from both brands, merged seamlessly for an optimistic, co-branded offering.

With this collaboration, TOMS and the Happiness Project aim to raise mental health awareness and encourage care for those suffering. The collection is a beautiful reminder that we all have the power to make a difference in the lives of others. The goal is to break the stigma around mental health and inspire people to open up about their own experiences.

Thanks to their collaboration strategy, Tom's and The Happiness Project have tapped into each other's target audiences. This has broadened the reach of both brands and given them access to a new group of potential customers.

For example, The Happiness Project's target audience is people looking to improve their well-being and live happier lives. On the other hand, Tom's focuses on selling sustainable and ethical footwear and accessories.

The two brands' shared audience is people interested in leading a more sustainable lifestyle while also focusing on their personal well-being. This collaboration has helped both brands to connect with this group of people and promote their products, which has been a great success. Additionally, the collection is available on both Tom's and The Happiness Project's websites, as well as in select Tom's stores.


The collaboration between TOMS and the Happiness Project is an excellent example of two brands with complementary missions working together to achieve a common goal —making a difference in the world. . The collaboration strategy for this collection was very well executed, and the result is a beautiful and meaningful collection that will hopefully make a difference in the lives of people who are struggling with mental health.